Senior Advanced Digital Analytics Manager

The Senior Advanced Digital Analytics Manager at LG Electronics will play a pivotal role in enhancing data storytelling across the company's digital platforms. This position is integral to the Analytics team, collaborating closely with marketing, media, e-commerce, and product stakeholders to translate complex data into actionable insights that drive business strategy and digital experience improvements.

Key responsibilities include developing insights on website user behavior and media performance to foster growth and efficiency. The role involves leading advanced analyses such as conversion optimization, funnel analysis, attribution modeling, and customer journey insights. Additionally, the manager will develop and present regular reports on key metrics, performance trends, and user engagement to stakeholders, while operationalizing multi-touch attribution, incrementality testing, and advanced media measurement for media and site experience.

The ideal candidate should possess a strong data analytics background, particularly in web analytics within e-commerce and media sectors. Proficiency in advanced analytics techniques like regression analysis, clustering, and causal inference is essential. Experience with tools such as Tableau for developing dashboards and a proven ability to translate analytical findings into concise executive summaries with actionable recommendations are also required.

LG Electronics offers a crafted employee experience designed to foster professional growth, with a focus on health and well-being. The company provides an environment that encourages creativity and individual approaches to challenges, emphasizing performance and skill with equal, merit-based opportunities. Employees are rewarded for exceptional performance and have access to industry-leading benefits, supporting their growth within the global business.