Retail Media Manager

The Retail Media Manager at WPP Media is responsible for developing and implementing comprehensive retail media strategies to maximize advertising revenue and enhance the digital ecosystem for a leading FMCG client. This role involves collaborating with cross-functional teams to deliver integrated media solutions that align with client objectives.

Key responsibilities include defining and optimizing investment strategies in retail media to achieve business KPIs, planning full-funnel campaigns on platforms like Amazon and other retailers, and utilizing advanced analytics tools such as Amazon Marketing Cloud to generate insights and measure business impact. The manager will also coordinate internal and external teams for integrated activations and present strategic recommendations to clients.

Candidates should have a minimum of three years' experience in retail media, focusing on campaign management, with hands-on expertise in Amazon Ads (Sponsored Ads, Brands, Display) and Amazon DSP. Experience with self-service platforms beyond Amazon, such as those using Citrus or Criteo technologies, is essential. Proficiency in third-party tools like Pacvue or Skai for automation and optimization, as well as familiarity with data clean rooms like Amazon Marketing Cloud, is highly valued. A strategic business vision, strong stakeholder management skills, and fluency in English are required.

WPP Media offers a dynamic work environment with a hybrid telework model in Barcelona, flexible working hours, and a range of benefits including a flexible compensation plan, daily meal subsidies, and wellness programs like yoga and Pilates classes. Employees have access to a global network of knowledge and opportunities, fostering professional growth and development.