Product Marketing Manager

Work Location: On-site in a dynamic, global company.
About Us:
• Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector.
• Provides a comprehensive portfolio of solutions including HR/HCM technology, managed services, and global business process outsourcing (BPO).
• Serves over 95,000 businesses and processes over $135B in annual payroll.
• Headquartered in Chandler, Arizona.
• Helps businesses streamline and grow operations with custom strategies benefiting employers and employees.
• More info:
Position: Marketing Manager, Product Marketing
Position Summary:
• Develop and execute product marketing strategies driving growth across B2B and B2C audiences.
• Focus on positioning, messaging, and go-to-market execution.
• Create compelling product stories and sales & marketing enablement tools.
• Collaborate cross-functionally to align product capabilities with customer needs.
• Lead and mentor team members, manage projects, and ensure marketing aligns with brand standards and business goals.
Essential Duties and Responsibilities: Product Marketing
• Translate complex product features into customer-focused value propositions.
• Lead go-to-market planning and execution for new product launches and feature releases.
• Develop product positioning, messaging frameworks, and customer segmentation strategies.
• Create marketing assets like battlecards, product sheets, competitive comparisons, sales enablement decks, and customer collateral.
• Conduct market, competitor, and customer research.
• Ensure consistent product messaging across all touchpoints.
• Support cross-sell, upsell, and retention initiatives through effective messaging.
Marketing Strategy & Team Leadership
• Set product marketing objectives and success metrics tied to business outcomes.
• Mentor and coach marketing team members.
• Prioritize projects and ensure timely delivery of high-quality assets.
• Review content for clarity, accurac...