Principal Product Marketing Manager - Developer
ABOUT CODERABBIT
CodeRabbit is an innovative research and development company focused on building extraordinarily productive human-machine collaboration systems. Our primary goal is to create the next generation of Gen AI-driven code reviewers: a symbiotic partnership between humans and advanced algorithms that significantly outperforms individual engineers. We combine language models with human ingenuity to push the boundaries of software development efficiency and quality.
ABOUT THE ROLE
We’re looking for a Principal Product Marketing Manager who has deep experience in the developer tools ecosystem. You will own the end-to-end product marketing function from go-to-market (GTM) launches to customer storytelling, positioning, messaging, competitive insights, and helping shape the roadmap.
This is a high-impact role that sits at the intersection of Product, Engineering, Growth, and Sales. You’ll be critical in scaling our marketing foundation and driving adoption within technical audiences.
RESPONSIBILITIES
- Positioning & Messaging: Develop compelling messaging and positioning tailored to developers, engineering leaders, and DevOps personas.
- Product Launches: Lead GTM strategy for new features and products, ensuring strong cross-functional execution across product, growth, and sales.
- Customer Insights: Deeply understand developer workflows and pain points. Conduct customer interviews and research to inform messaging and roadmap.
- Content Creation: Create and oversee technical content (e.g. product pages, blog posts, videos, case studies, comparison pages, one-pagers) that communicates product value.
- Enablement: Build product marketing collateral to support growth, sales, and customer success teams.
- Competitive Intelligence: Track trends and competitors in the devtooling space and translate those insights into actionable positioning and differentiation.
- Metrics-Driven: Set goals for feature adoption and product marketing campaign...