Performance Marketing Specialist
The Performance Marketing Specialist at LendingTree will collaborate closely with the Performance Marketing team to support data-driven marketing initiatives within the company. This role is integral to executing and optimizing performance-based marketing campaigns across various digital channels, contributing to LendingTree's mission of connecting consumers with multiple lenders to find the best financial deals.
Key responsibilities include assisting in the execution and optimization of acquisition efforts across channels such as SEM, display, social media, and email. The specialist will monitor and analyze key performance indicators to assess campaign effectiveness, conduct in-depth data analyses to identify trends and opportunities for optimization, and support online partner relationships by sourcing, tracking, and evaluating partnership performance. Additionally, the role involves managing the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new performance marketing partnerships, as well as collaborating with cross-functional teams to refine campaign strategies based on data-driven insights.
Candidates should possess a four-year degree and have 1-3 years of experience in an online marketing or digital analytics role, preferably within an online retail or lead generation company. Experience with campaign analysis and reporting tools is essential, and previous experience in affiliate marketing is preferred. A solid foundation in business analytics and digital marketing concepts, along with strong analytical skills and proficiency in Microsoft Excel, is required. Basic knowledge of digital technologies such as HTML, JavaScript, cookies, and pixels is also beneficial.
The base pay range for this position in Colorado, New York, and California is $70,000 to $85,000, though the offered base pay may vary depending on job-related knowledge, skills, and experience. LendingTree offers a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, life insurance, pet insurance, and a competitive paid time off policy.
LendingTree fosters a fast-paced, entrepreneurial culture that values collaboration, ambition, and high energy. The company emphasizes rewarding innovation, creativity, and the ability to execute effectively. Employees are encouraged to challenge the status quo and contribute to the company's mission of helping consumers make their best financial choices.