Performance Creative Strategist

WHO WE ARE

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals - supporting 73 million patient visits in 116 countries. Today, more than ten million patient visits per month are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

THE ROLE

Paid has suffered from a lack of long-term creative ownership, We’re building a dedicated Performance Creative squad to fix that — permanently.

You will own the strategy behind the ads that scale Heidi globally. Your job is not just to “make ads” — it’s to build a creative system that compounds.

This is a role for someone who wants to run performance creative like a startup within the company.

HOW THIS ROLE DIFFERS FROM BRAND

This is not a brand storytelling role.
This is not a campaign manager role.

This is:

- Creative strategy in service of growth

- Performance-first thinking

- System builder, not asset maker

WHAT YOU’LL DO

1. CREATIVE STRATEGY THAT SCALES

- Define the creative roadmap across Meta, Google, LinkedIn, YouTube and emerging channels

- Build structured testing frameworks (hooks, formats, angles, ICPs, offers)

- Turn performance insights into repeatable creative playbooks

- Identify global vs local creative needs across UK, Canada, US, ANZ and emerging markets

2. INSIGHT → CONCEPT → ITERATION LOOP

- Write high-performance briefs grounded in data and clinician pain points

- Bridge the gap between media and design

- Lead ideation across:...