Paid Social & Programmatic Analyst
The Paid Social & Programmatic Analyst at SeatGeek will be integral to the company's marketing team, focusing on optimizing paid social and programmatic advertising campaigns to drive user acquisition and engagement. SeatGeek, headquartered in New York City, is a leading ticketing platform that enables users to buy and sell tickets for live sports, concerts, and theater events through its website and mobile app. The company partners with major sports teams and venues, including the Dallas Cowboys, Arizona Cardinals, and New Orleans Saints, to provide a seamless ticketing experience.
In this role, the analyst will be responsible for developing, executing, and analyzing paid social and programmatic campaigns across various platforms. They will collaborate closely with cross-functional teams to align marketing strategies with business objectives, manage budgets, and ensure campaigns are optimized for maximum ROI. The analyst will also monitor industry trends and competitor activities to inform strategic decisions and maintain SeatGeek's competitive edge in the market.
Candidates should possess a strong background in digital marketing, with specific experience in paid social and programmatic advertising. Proficiency in analytics tools and platforms, as well as a solid understanding of data-driven decision-making, is essential. Excellent communication skills and the ability to work collaboratively in a fast-paced environment are also important.
SeatGeek offers a comprehensive benefits package, including health, dental, and vision insurance, a 401(k) plan, and paid vacation. Additional perks include unlimited sick days, meditation benefits, and paid parental leave. The office is fully stocked with snacks and drinks, and catered team lunches are provided weekly.
The company fosters a people-first culture, emphasizing transparency, integrity, and fun. Employees enjoy regular happy hours, board games, ski trips, and an annual 'Workation' to cultivate social connections. SeatGeek has been recognized as one of Inc. Magazine's Best Workplaces, reflecting its commitment to creating an inclusive and engaging work environment.