Paid Media Specialist
Lucid Motors is seeking a highly organized and data-driven Paid Media Specialist to join our Growth Marketing team. This role is integral to the execution, optimization, and operational management of multichannel paid media campaigns, ensuring seamless performance across both performance and brand channels. The successful candidate will collaborate closely with the paid media team, our media agency, and cross-functional partners to maintain the smooth operation of campaigns.
Key responsibilities include daily monitoring of Paid Search and Paid Social campaigns, reviewing pacing, delivery, and performance trends, and partnering with the media agency on optimizations, quality assurance, and troubleshooting. The specialist will support the coordination and execution of brand and upper-funnel campaigns across Addressable, Programmatic, CTV/OTT, and OOH channels, working closely with direct vendors and our media agency. Additionally, the role involves managing and maintaining paid media timelines, ensuring timely delivery of assets, briefs, tracking elements, and vendor requests.
The ideal candidate will have over four years of paid media experience in an agency or in-house environment, with hands-on execution in Paid Social platforms. Experience supporting or coordinating campaigns in Programmatic, CTV/OTT, or OOH is essential. A solid understanding of agency workflows, vendor communication, and cross-channel campaign operations is required. Proficiency with analytics and reporting tools such as Google Analytics 4, Looker Studio, Tableau, and platform/vendor dashboards is necessary, along with strong Excel skills, including pivot tables and data analysis. Familiarity with project management tools like Asana, Smartsheet, or Jira, and experience collaborating with creative teams using tools like Figma, are also important.
Lucid Motors offers a competitive compensation package, with a base salary range of $88,300 to $121,440 annually. Additional benefits include medical, dental, vision, life insurance, disability insurance, vacation, and a 401(k) plan. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. Compensation and benefits are designed to support the well-being and professional growth of our employees.
Joining Lucid Motors means becoming part of a team dedicated to leading the future in luxury electric mobility. We are committed to innovation, sustainability, and excellence, offering a dynamic work environment where your contributions will have a significant impact. If you are driven to create a better, more sustainable future and thrive in a fast-paced, collaborative setting, we encourage you to apply.