National Broadcast Buying Associate

The National Broadcast Buying Associate at WPP Media is responsible for executing national broadcast media buys across radio and television. This role involves translating client strategies into effective media placements, ensuring campaigns are monitored, optimized, and delivered according to plan and budget. The Associate plays a crucial part in securing optimal media value, verifying precise media execution, managing ongoing optimizations, and contributing to the overall success of national advertising initiatives through diligent execution and financial oversight.

Key responsibilities include executing media buys, monitoring and optimizing campaigns, and ensuring accurate delivery within budget. The Associate will also be involved in generating purchase orders, managing campaign closures, preparing savings and optimization reports, and maintaining campaign documentation and records. Collaboration with internal teams and media partners is essential to achieve campaign objectives.

Candidates should possess a professional degree in fields such as Advertising, Marketing, Social Communication, Business Administration, Industrial Engineering, Public Accounting, or related disciplines. A minimum of one year of experience in a media agency, specifically in buying or planning roles, or relevant internship experience is required. Proficiency in Excel and other Microsoft Office tools, familiarity with media planning and buying tools (e.g., IBOPE, MXM), strong analytical skills, and intermediate to advanced English proficiency are also necessary.

WPP Media offers competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusion, providing opportunities for professional growth and development within a collaborative and innovative environment.