Multidiscipline Marketing & Branding Manager
The Multidiscipline Marketing & Branding Manager is a pivotal regional leadership role within WPP Media's GOAT unit, responsible for spearheading the delivery of precise influencer marketing solutions to a diverse client base across local, regional, and international markets. This role is essential for centralizing and implementing best practices in influencer campaign management, ensuring strategic alignment, and driving consistent, high-quality execution. The manager will lead, mentor, and develop a committed, autonomous team, fostering professional growth and ensuring operational excellence from brief to final delivery. Through strategic leadership, effective client communication, and continuous process optimization, this position significantly contributes to achieving measurable business objectives, enhancing client satisfaction and loyalty, and solidifying the agency's position as a strategic partner in the dynamic influencer marketing landscape.
Key responsibilities include leading and developing multidisciplinary teams in regional influencer marketing, overseeing end-to-end project management, optimizing processes, and achieving key performance indicators. The manager will build strong client relationships, communicate assertively, and resolve conflicts effectively. Strategic thinking, adaptability to changing environments, and intercultural empathy are crucial for success in this role. Proficiency in specific influencer marketing tools such as KLEAR, MELTWATER, and CREATOR IQ, as well as office software like Excel and PowerPoint, is required. A professional background in Advertising or related fields is essential.
Candidates should possess over seven years of progressive experience in the influencer marketing and advertising industry, demonstrating a profound strategic understanding of influencer campaign design, execution, and optimization across diverse regional and international markets, ensuring brand alignment and measurable KPIs. Leadership and development of multidisciplinary teams in regional influencer marketing are also key qualifications.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company fosters a culture of respect, ensuring everyone feels they belong and has the same opportunities to progress in their careers. A hybrid work approach is adopted, with teams in the office around four days a week, fostering creativity, collaboration, and connection.