MROI Programme Lead
The MROI Programme Lead at WPP Media is a senior role responsible for overseeing the end-to-end delivery of the Marketing Return on Investment (MROI) programme for the Global Nestlé account. This position is integral to WPP Media's Global Data, Tech & Analytics Leadership team, ensuring the programme's quality and effectiveness in driving data-driven media investment decisions.
Key responsibilities include managing the complete MROI programme lifecycle, from data charters and quality assurance to modeling, data ingestion, and integration into WPP's proprietary tools. The role requires ensuring alignment across all modeling workstreams, maintaining programme timelines, and upholding quality control standards globally. Additionally, the MROI Programme Lead will lead data quality assurance functions, collaborate with local markets and data teams, and drive the adoption of MROI outputs into media planning and budgeting decisions.
The ideal candidate will have extensive experience in senior leadership roles within analytics, marketing measurement, or programme management, preferably within global media agencies or data-driven marketing organizations. Expertise in Marketing Mix Modeling (MMM) and MROI methodologies is essential, along with a strong understanding of data inputs, model outputs, and the practical application of econometric insights. Proven success in driving programme adoption across multiple markets, strong data quality management skills, and exceptional communication abilities to engage senior stakeholders are also required.
WPP Media offers a dynamic work environment that fosters creativity, collaboration, and professional growth. Employees have access to the global WPP network, providing opportunities to pursue passions, expand professional connections, and stay at the forefront of marketing and advertising. Benefits include competitive medical, retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and mental health awareness days. The company embraces a hybrid working approach, with teams in the office around four days a week, promoting a balance between in-person collaboration and flexibility.