Media Planning Senior Associate

The Media Planning Senior Associate at WPP Media is responsible for analyzing and efficiently managing media budgets to achieve campaign objectives. This role involves identifying the most suitable touchpoints and media channels to positively impact the audience, developing comprehensive plans, and coordinating their execution. The position ensures resource optimization, drives high-impact campaigns that generate brand value, and provides standardized, objective reports that foster continuous learning and the success of marketing initiatives.

Key responsibilities include developing and presenting media plans, conducting media plan revisions and evaluations, and effectively communicating media objectives and strategies to the media buying team. The role also involves utilizing research resources, maintaining strong relationships with clients, suppliers, and agency partners, and managing the comprehensive planning, ongoing monitoring, and precise reconciliation of advertising media buys.

Required qualifications include a minimum of 2 years of experience in marketing and media planning, proficiency in Excel and the Microsoft Office Suite, and strong analytical capabilities for assessing market landscapes and adapting to new media trends. Technical proficiency in digital and traditional media measurement tools and media planning platforms is also essential. Additionally, the role requires assertive communication skills to translate technical concepts into business language and the ability to manage multiple projects and accounts effectively.

WPP Media offers a dynamic work environment with opportunities for professional growth and development. Employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company provides competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The organization fosters a culture of respect, creativity, collaboration, and connection, with a hybrid work approach that includes in-office collaboration around four days a week.