Marketing Operations Specialist

WHO WE ARE

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals - supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

THE ROLE

The Marketing Operations Specialist will help keep Heidi’s GTM engine running smoothly day to day. You’ll support the execution, maintenance, and continuous improvement of our marketing systems, campaigns, and data ensuring teams can move fast with confidence.

This role is ideal for an organised, detail-oriented operator who enjoys working behind the scenes to enable others. You’ll partner closely with Marketing, Sales, RevOps and GTM teams to support campaign delivery, maintain system hygiene, and ensure reliable reporting and lead flow across the funnel.

Sitting within the RevOps function, this role focuses on execution, support, and optimisation making sure the foundations are strong, issues are resolved quickly, and processes are documented and repeatable.

WHAT YOU’LL DO

CAMPAIGN & MARKETING OPERATIONS SUPPORT

- Support the execution of multi-channel marketing campaigns across CRM and automation platforms.

- Build, update, and maintain TOFU and MOFU nurture workflows, ensuring accurate targeting, timing, and handoff to Sales.

- Assist with event-driven campaigns, supporting lead capture, data enrichment, and follow-up automation.
Maintain campaign dashboards and st...