Marketing Lead

ABOUT HANDSHAKE

Handshake is the career network for the AI economy. 25 million knowledge workers, 1,600 educational institutions, 1 million employers, including 100% of the Fortune 50, and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling, from freelance AI training gigs to first internships to full-time careers and beyond. This unique value is leading to unparalleled growth; in 2025, we tripled our ARR at scale.

Why join Handshake now:

- Shape how every career evolves in the AI economy at global scale

- Work with world-class AI labs, Fortune 500 partners, and leading educational institutions

- Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir

- Help build a fast-growing business with billions in revenue potential

THE ROLE

Handshake is rapidly building a new business that helps companies securely license high-quality, non-public operational data to leading AI labs. This data, from documents and presentations to CRM, financial, marketing, and workflow data, helps train more capable models and agents.

This is the founding marketing leadership role for the supply side of this marketplace. You will set the strategy, identify the audiences and channels that work, and build a repeatable path from first touch to pipeline and revenue. You will also execute the first campaigns yourself, working directly with our senior leadership team and across sales, operations, product, and legal.

We are looking for a forward-thinking, hands-on builder who can move easily between strategy and execution. You will have the support of Handshake’s broader marketing organization, with the autonomy to build a new growth engine from the ground up. As the business and GTM motion prove out, there may be an opportunity to shape and lead a dedicated marketing team.

- Own the marketing strategy, including segmentation, positioning, channel priorities, and investment decisions

- Build and optimize the fu...