Manager, Paid Search
As a Manager, Paid Search at WPP Media, you will oversee the daily management of client-paid search marketing initiatives, focusing on strategic development and execution. This role involves leading a team of junior teammates and collaborating closely with clients to understand their products, marketing objectives, and digital goals. WPP Media is a global media collective that leverages creativity and data to drive growth for its clients.
Your primary responsibilities will include supervising client-paid search programs, developing strategic approaches, making bid recommendations, managing execution details, and overseeing budgets to achieve overall goals. You will monitor, track, and evaluate campaign performance analytics based on client KPI targets and baselines. Staying updated on the latest tools and user interfaces, you will research and develop innovative tactics to improve efficiencies and advance the practice. Additionally, you will contribute to corporate initiatives, automation projects, process changes, and roll-outs.
The ideal candidate will possess a Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience. A minimum of 3 years of experience with analytical tools such as Google Analytics, Web trends, or Omniture, and search engine desktop tools like Google AdWords Editor or Bing Ads Editor is required. Expertise in Pay-Per-Click (PPC) optimization techniques, familiarity with bid management tools (e.g., DoubleClick Search, Kenshoo, Marin), and experience with third-party tracking tools (e.g., DoubleClick, Floodlight, Sizmek) are essential. Strong client relationship skills and a desire to manage and mentor junior team members are also important.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance. Employees enjoy significant paid time off, preferential partner discounts, and mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within the global WPP network.
Joining WPP Media means becoming part of a dynamic and innovative team that values creativity, collaboration, and continuous learning. With a hybrid work approach that encourages in-office collaboration, employees have the opportunity to engage with colleagues and clients, contributing to impactful media solutions and driving client success.