[Job-28393] Marketing Operations & Performance Manager
We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions.
With over 8,000 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality.
The Role
CI&T is seeking a Marketing Operations & Performance Manager to lead the operational systems, processes, and reporting that support marketing for North America.
Based in Brazil, this role manages a marketing operations team responsible for marketing systems, campaign infrastructure, and performance reporting that enable demand generation campaigns, ABM initiatives, events, and digital programs to run efficiently.
You will work closely with marketing leadership, GTM managers, sales leaders, and cross-functional teams to ensure marketing programs are executed, tracked, and measured effectively.
This role focuses on strengthening marketing execution through scalable systems, clear lead management processes, and performance insights that support continuous improvement of marketing effectiveness and pipeline contribution.
*Please send your resume written in english
Key Responsibilities
Leadership & Operational Coordination
Lead marketing operations supporting North America while managing, mentoring, and developing a Brazil-based marketing operations team.
Establish and manage marketing intake and operational workflows that prioritize requests and align teams on timelines, deliverables, and resources.
Coordinate operational support across campaigns, events, and GTM initiatives in partnership with marketing leadership and cross-functional teams.
Sales & Funnel Governance
Partner with Sales leadership to ensure strong alignment between marketing and sales on lead lifecycle stages, qualification criteria, and funnel management.
Maintain governance over MQL, SAL, and opportunity definitions, ensuring clarity and consistency across teams.
Monitor funnel health and conversion...