Influencer & Content Strategy Lead
The Influencer & Content Strategy Lead at WPP Media is a pivotal role that sits at the intersection of culture, content, and commerce for one of the world's most iconic prestige beauty brands across the Asia Pacific region. This position is responsible for shaping the brand's presence in cultural conversations by developing influencer strategies, creative direction, and content frameworks that drive tangible business outcomes. Rather than managing creators on a daily basis, the focus is on determining how the brand engages with culture, selecting appropriate creators, and establishing scalable content systems.
Key responsibilities include building and evolving influencer strategies that anticipate cultural trends, defining the optimal mix of creators based on relevance and audience behavior, and translating successful content elements into clear, scalable creator briefs. The role also involves connecting influencer activities to broader business objectives such as traffic, search, and conversions, and providing a clear perspective on the brand's cultural positioning. Additionally, the Lead develops social-first, creator-native creative frameworks, transforms trending formats into repeatable content systems, and collaborates with media teams to ensure content is designed for effective distribution and performance.
The ideal candidate will have 6–8 years of experience in influencer marketing and social content strategy, with deep, current knowledge of platforms like TikTok, Instagram, and YouTube. A natural instinct for identifying creators and trends, the ability to link content decisions to business outcomes, and proficiency in interpreting performance data to inform creative direction are essential. Strong communication skills are also crucial, as the role requires presenting clear, confident recommendations to clients and senior stakeholders.
WPP Media offers a dynamic and collaborative work environment that fosters creativity and innovation. Employees have access to the global WPP network, providing opportunities for professional development and career growth. The company is committed to investing in its employees, offering competitive benefits, and hosting frequent in-office events to celebrate team achievements and share thought leadership.