Head of Integrated Partnerships Marketing
ID.me is seeking a Head of Integrated Partnerships Marketing to lead the strategy and execution of campaigns that enhance the company's brand presence and foster trust among consumers, enterprise partners, and government stakeholders. This role involves close collaboration with cross-functional teams, including Product, Communications, Design, and Sales, to ensure cohesive storytelling across various channels. The ideal candidate will thrive at the intersection of brand storytelling, data-driven performance, and category-defining moments, effectively marketing a trust-based product to a diverse audience.
Key responsibilities include leading integrated marketing campaigns from creative brief through post-campaign analysis, coordinating across brand, demand generation, content, and partner teams. The role also involves driving product integration opportunities within sports, entertainment, fashion, and cultural moments to boost brand awareness and transaction revenue. Additionally, the Head of Integrated Partnerships Marketing will partner with the CMO and executive team to shape thought leadership platforms and narratives around digital identity, fraud prevention, and trusted access.
Candidates should have over 10 years of experience in partnerships, brand, and consumer marketing leadership, including brand partnership deals, activations, and cultural activations. Experience in managing brand partnerships within trust-sensitive or regulated environments, such as government, healthcare, fintech, or cybersecurity, is strongly preferred. Strong creative direction skills are essential, with the ability to brief agencies, provide sharp feedback, and maintain a high creative standard without micromanaging execution.
The annual base salary for this position ranges from $185,000 to $213,219 USD, excluding bonuses, incentives, equity, and benefits, which will be determined based on experience, skills, education, and geographic location. ID.me offers comprehensive benefits, including medical, dental, and vision insurance, a 401(k) plan with company match, parental leave, unlimited paid time off, and various other perks.
ID.me is committed to digital equity, security, and making identity verification accessible to all Americans, including those underserved by technology. The company fosters a full-time, in-office culture, with roles on-site five days per week at offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. This position offers an opportunity to contribute to a mission-driven organization dedicated to enabling secure digital identities for all.