Head of Brand BtoB (x/f/m)
Doctolib, a leading technology and AI company in the healthcare sector, is seeking a Head of Brand B2B to enhance its brand perception among healthcare professionals. This role is pivotal in transforming Doctolib's image to solidify its position as the premier technological partner for healthcare providers. The successful candidate will lead the B2B brand strategy, ensuring alignment with the company's mission to revolutionize healthcare in Europe.
The Head of Brand B2B will be responsible for developing and executing a comprehensive brand strategy that translates business objectives into a cohesive brand vision. Key duties include crafting and implementing an ambitious activation roadmap, leading a team comprising a Social Media Manager and a Brand Manager, and fostering a culture of creative excellence. The role also involves overseeing the entire creative production cycle, defining strategic direction for Doctolib Pro's social media channels, and managing 360° campaigns in collaboration with creative and media agencies.
Candidates should possess 8-10 years of experience in brand management within complex tech environments, demonstrating a strong foundation in brand building. Fluency in both French and English is essential. The ideal candidate will exhibit a sharp strategic vision, a keen eye for creative execution, and a commitment to building enduring brands. Proven experience in managing large-scale 360° advertising campaigns and leading teams of creative and strategic professionals is required. The ability to navigate complex organizations, influence senior stakeholders, and orchestrate cross-functional projects is also crucial.
Doctolib offers a comprehensive benefits package, including full coverage of health insurance for employees and their children, 25 days of paid leave plus up to 14 RTT days annually, and a flexible work environment with the possibility of remote work from abroad for up to 10 days per year. Additional perks include meal vouchers, a thorough onboarding program, subsidies for sports or creative activities, and support for public transportation costs.
Joining Doctolib means becoming part of a mission-driven company dedicated to transforming healthcare in Europe. The organization fosters a culture of innovation, excellence, and collaboration, providing ample opportunities for professional growth and development. This role offers the chance to make a significant impact on the healthcare industry by shaping the brand that connects healthcare professionals with cutting-edge technological solutions.