Growth Marketing Lead, North America (12 Month Fixed Term Contract)

As a Growth Marketing Lead at Canva, you will be responsible for owning and optimizing paid marketing programs across search, social, and display channels to drive quality user acquisition in the North American market. This role involves designing and executing growth experiments throughout the marketing funnel, from awareness to conversion, leveraging data to identify successful strategies and scaling them effectively. You will collaborate closely with Product, Creative, and Data teams to develop campaigns that attract high-value small and medium-sized business (SMB) trials and contribute to the growth of Canva Business.

Key responsibilities include managing end-to-end execution of paid marketing programs, conducting structured experimentation to test hypotheses and optimize performance, analyzing channel data to inform strategic decisions, and partnering with cross-functional teams to ensure campaigns resonate with the North American SMB audience. Additionally, you will oversee budget allocation across channels, making informed trade-offs between reach, efficiency, and growth, while tracking spend against targets and proactively addressing any risks.

The ideal candidate will have substantial hands-on experience in performance and growth marketing within paid channels, preferably in a SaaS environment, with a proven track record of enhancing efficiency and delivering measurable results. A strong data-driven approach is essential, along with the ability to manage multiple campaigns and priorities simultaneously. Effective collaboration with global teams across different time zones and a test-and-learn mindset are also crucial for success in this role.

Canva offers a range of benefits, including equity packages, health benefits plans, a 401(k) retirement plan with company contribution, an inclusive parental leave policy, and an annual Vibe & Thrive allowance to support wellbeing, social connection, and office setup. Flexible leave options are also available to empower employees to recharge and support personal needs.

Joining Canva means becoming part of a team that values collaboration, inclusivity, and creativity. The company is committed to providing a supportive environment where employees can thrive and contribute to redefining how the world experiences design.