Go To Market Manager

The Go-To-Market (GTM) team is responsible for planning, coordinating, and executing the strategies that
introduce new products, features, and services to our clients. This team works cross-functionally across
Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well-timed, clearly
communicated, and positioned for adoption and revenue impact.
The GTM team partners with other teams to define target audiences, develop messaging and positioning,
equip customer-facing teams with the tools and training they need, and monitors performance to refine
and optimize future launches. Their goal is to create a seamless, repeatable process that accelerates
product adoption, strengthens customer engagement, and drives predictable revenue growth.
The Go-to-Market Manager is responsible for developing, coordinating, and executing cross-functional
strategies that bring new products, features, and services to market. This role acts as the connective tissue
between Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well planned, clearly communicated, and successfully adopted by customers and internal teams.
Essential Duties and Responsibilities
• Lead the planning and execution of go-to-market strategies for new products, enhancements,
and strategic initiatives
• Partner closely with Product to understand roadmap priorities, value propositions, and target
customer segments
• Partner in the development of positioning, messaging, and launching materials that clearly
articulate product value
• Drive sales and customer Success by assisting adoption team with training, playbooks,
competitive insights, and objection-handling resources
• Coordinate cross-functional launch plans, timelines, and deliverables to ensure alignment and
accountability Created by: A. Ray & A. Boruk May 1, 2026 Version: 1
• Develop and analyze market trends, customer feedback, and competitive intelligence to inform
GTM strategy
•...