Executive, Performance (Commerce)

The Executive, Performance (Commerce) at WPP Media is responsible for executing and supporting performance marketing activities across the client's commerce ecosystem, including marketplace platforms, owned e-commerce sites, and store traffic campaigns. This role involves managing media campaigns, optimizing performance, and collaborating with various teams to drive growth and efficiency.

Key responsibilities include executing and optimizing media campaigns across marketplace platforms, translating category priorities and campaign initiatives into structured setups, monitoring campaign performance to improve return on ad spend (ROAS), and contributing to performance analysis and reporting. The role also involves executing paid media campaigns to drive traffic to e-commerce platforms, monitoring performance across the conversion funnel, supporting campaign planning, and collaborating with CRM, analytics, and product teams to ensure alignment. Additionally, the position entails executing geo-targeted media campaigns to drive traffic to physical store locations, supporting campaigns for store launches and promotions, coordinating with internal stakeholders, and monitoring and evaluating local campaign performance.

Candidates should have a bachelor's degree in Marketing, Business, Digital Media, E-commerce, or a related field, with at least one year of relevant experience in performance marketing, e-commerce media, marketplace operations, or digital campaign execution. Proven hands-on experience in campaign setup, execution, optimization, and reporting across digital media platforms is essential. A solid understanding of key performance marketing metrics, strong analytical skills, and proficiency in Excel or Google Sheets are also required.

While specific compensation details are not provided, WPP Media offers a hybrid work environment, with teams in the office around four days a week. Employees have access to a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media fosters a culture of respect and inclusivity, encouraging employees to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company is committed to employee growth and responsible media investment, providing opportunities for professional development and a collaborative work environment.