Executive - Paid Social

The Executive - Paid Social role at WPP Media involves managing and optimizing paid social media campaigns across platforms such as Meta, TikTok, Pinterest, LinkedIn, and X. The successful candidate will work within the Media Management & Delivery team, collaborating with colleagues across the United States, Europe, and Asia to deliver high-impact solutions in a supportive agency environment. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.

Key responsibilities include end-to-end setup of paid social campaigns, regular quality assurance checks to ensure adherence to best practices, monitoring campaign performance, and implementing optimizations to improve results. The role also involves producing detailed performance reports, writing insightful commentary for clients, and assisting with in-depth analyses such as end-of-campaign reporting and quarterly reviews. Additionally, the Executive will coordinate with cross-functional teams to deploy campaigns effectively.

Candidates should have 1-2 years of experience in digital or social marketing, with a solid foundation in setting up and optimizing paid social campaigns on key platforms like Meta and TikTok. Possession of certifications such as Meta Blueprint Planner and Buyer, as well as TikTok Media Buying, is advantageous. Proficiency in Microsoft Excel and PowerPoint, strong analytical skills, and effective communication abilities are essential. A proactive attitude, eagerness to learn, and the ability to work collaboratively in a fast-paced environment are also important.

WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within a global network. Employees can engage in various resource groups and participate in in-office events that showcase team achievements and thought leadership.