Director of Product Marketing

The Director of Product Marketing at ROLLER will lead and develop the Core and Field Product Marketing teams, establishing clear ownership, priorities, operating rhythms, and standards for impact. This role involves building a continuous market intelligence system using customer and prospect calls, win-loss analysis, disqualification data, product usage, competitive research, sales feedback, and industry trends. The Director will define and maintain ROLLER’s segmentation, ideal customer profiles, buyer personas, priority use cases, customer problems, and competitive landscape. Additionally, they will develop differentiated positioning, messaging, and market points of view that explain industry trends and ROLLER's unique position to assist attraction operators. Serving as the voice of the market throughout the new product introduction process, the Director will partner with Product and Engineering from problem validation through launch and post-launch learning, providing evidence-based insights that influence product strategy and roadmap decisions. They will also lead go-to-market and adoption strategy for new products and capabilities, ensuring launches generate pipeline, support sales conversion, drive product adoption, and deliver measurable commercial outcomes. Collaboration with Customer Success, T&I, Pricing, and Product teams is essential to interpret usage, adoption, customer feedback, and value-realization signals, turning those insights into actions across product, enablement, communications, and future launches. The Director will equip Sales, Demand Generation, Corporate Marketing, and Customer Success with the messaging, competitive guidance, demos, proof points, and objection handling required to succeed in the market. Measuring Product Marketing Manager impact through pipeline creation and influence, launch performance, win rates, and product adoption is also a key responsibility.