Director of Product Marketing - Devices & Ecosystem
The Director of Product Marketing - Devices & Ecosystem at Life360 will lead the strategy and business health for the company's Tile portfolio and hardware-software ecosystem. This role operates at the intersection of hardware development, retail and e-commerce growth, subscription monetization, and strategic partnerships. The position is remote, available to candidates in the USA and Canada.
Key responsibilities include defining and executing go-to-market strategies for Tile product launches, ensuring coordinated execution across various channels. The director will drive launch readiness in partnership with Product teams, develop positioning and messaging frameworks, and collaborate with Growth, Retail, Sales, and vertical Product Marketing Managers to maximize launch impact. Additionally, the role involves spearheading co-marketing playbooks for high-impact partnerships and leading post-launch growth and adoption strategies.
The ideal candidate will have 10-15+ years of experience in Product Marketing, specifically leading go-to-market strategies for consumer hardware, electronics, or connected device ecosystems. Exceptional abilities in shaping hardware product roadmaps through deep consumer insights, market sizing, and competitive analysis are essential. Strong storytelling skills, a proven track record in driving hardware-attached subscription models, and a deep understanding of omnichannel go-to-market strategies, including retail and e-commerce marketing, are also required.
The US-based salary range for this position is $175,000 - $256,500, with the final offer depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity. Life360 offers flexible PTO, company-wide days off throughout the year, and learning and development programs to support employee growth.
Life360 fosters a mission-driven culture guided by shared values, including integrity, direct communication, and a focus on building exceptional experiences for families. The company is committed to diversity and inclusion, striving to create a workplace that reflects the communities it serves and where everyone feels empowered to bring their authentic selves to work.