Director, Marketing Analytics

Remote is seeking a Director of Marketing Analytics to lead the development of data-driven marketing strategies. This role involves building frameworks to measure success and transforming raw data into actionable insights that optimize marketing spend, improve customer acquisition, and drive long-term retention.

Key responsibilities include developing multi-touch attribution models, leading the creation of churn propensity models and lead scoring algorithms, designing and managing experimentation frameworks, and partnering with the growth team to allocate budgets effectively. The Director will also oversee cohort analysis, lifetime value projections, and churn prediction models to deepen understanding of the customer journey.

Candidates should have extensive experience in marketing analytics, business intelligence, or data science, with several years in a leadership role. Proficiency in SQL and Python/R for data manipulation, as well as experience with visualization tools like Tableau, Looker, or Power BI, is required. A strong grasp of statistical concepts and a deep understanding of marketing measurement frameworks are essential.

The position offers a competitive annual salary ranging from $76,500 to $215,200 USD, depending on experience and location. Additional benefits include comprehensive health coverage, flexible vacation time, and a remote work environment.

Remote fosters a culture of innovation and inclusivity, encouraging employees to bring their unique talents and experiences to the team. The company supports continuous learning and provides opportunities for professional growth in a fully remote setting.