Digital Strategy Planning & Execution Senior Associate
The Digital Strategy Planning & Execution Senior Associate at WPP Media is a key role focused on the strategic planning, development, and execution of data collection and processing across various digital platforms. This position is integral to creating detailed data visualizations and reports, utilizing advanced analytics tools to generate insights that drive strategic decision-making and campaign optimization. The role directly contributes to enhancing campaign performance, improving operational efficiency through data automation, and achieving client objectives by transforming complex digital information into actionable strategies and measurable results.
Key responsibilities include developing comprehensive media plans, ensuring flawless execution across digital platforms, and driving superior performance through data-driven insights and ongoing optimizations. The Senior Associate will leverage expertise in tools such as Google Ads, GA4, Facebook Business Manager, and Looker Studio to meticulously track key metrics, generate insightful reports, and provide strategic recommendations to meet and exceed client advertising objectives.
The ideal candidate will possess a bachelor's degree in Marketing, Business Administration, Advertising, or a related field, along with a minimum of 2-3 years of experience in data within the advertising and media sector. Advanced proficiency in Excel, Google Analytics, Adobe Analytics, Looker Studio, Power BI, and Tableau is essential. Strong knowledge of data analysis, measurement, tagging, audience insights, trends, and competitive analysis is required, as well as familiarity with tools like Kantar Ibope and key platforms such as DV360, Adsmovil, Sonata, TikTok, Meta, and Google Ads.
WPP Media offers a competitive benefits package, including medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and provides equal opportunities for all employees, with a hybrid work approach that includes in-office collaboration around four days a week.