Digital Strategy Planning & Execution Senior Associate

The Digital Strategy Planning & Execution Senior Associate at WPP Media is responsible for developing and implementing comprehensive digital advertising campaigns. This role involves strategic planning, precise execution, and continuous optimization to achieve client objectives and maximize return on investment. The position is based in Bogotá, Colombia, within WPP Media's dynamic and innovative team.

Key responsibilities include crafting programmatic strategies, selecting appropriate platforms, defining target audiences, and managing creative formats. The role also entails daily monitoring of campaign performance, conducting in-depth analyses to generate actionable insights, ensuring brand safety, and managing campaign investments. Additionally, the Senior Associate provides guidance to junior team members to collectively achieve outstanding results.

Candidates should possess a bachelor's degree in Communications, Advertising, Marketing, Business Administration, or related fields. A minimum of two years of experience in programmatic advertising, including planning, execution, and optimization, is required. Proficiency in platforms such as DV360, Adsmovil, Sonata, TikTok, Meta, and Google Ads is essential. Strong analytical skills, intermediate to advanced Excel proficiency, and an intermediate to advanced level of English are also necessary.

WPP Media offers a competitive benefits package, including medical, vision, and dental insurance, group retirement plans, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a collaborative and creative work environment, providing opportunities for professional growth and development within the global WPP network.