Digital Strategy, Planning & Execution Associate

The Digital Strategy, Planning & Execution Associate at WPP Media is responsible for overseeing the entire lifecycle of digital advertising campaigns, from strategic planning to execution and optimization. This role ensures seamless coordination across teams and platforms to maximize campaign performance, aligning media plans with client marketing objectives and leveraging market trends to deliver impactful results.

Key responsibilities include developing comprehensive media plans, executing campaigns across various digital channels, and continuously monitoring performance metrics. The associate will analyze data to provide actionable insights, optimize campaigns to meet key performance indicators (KPIs), and ensure efficient budget allocation to maximize return on investment (ROI).

Candidates should have proven experience in digital media planning, campaign execution, and performance optimization across multiple platforms. Strong analytical skills are essential, with the ability to track KPIs, interpret data, and translate insights into strategic actions. Excellent client-facing and communication skills are also required, along with the ability to collaborate effectively with cross-functional teams to ensure successful campaign delivery.

WPP Media offers a dynamic work environment that fosters creativity and collaboration. Employees have access to a range of benefits, including competitive medical and dental insurance, group retirement plans, significant paid time off, and employee mental health awareness days. The company also provides opportunities for professional growth through access to global networks, training programs, and participation in industry events.