Data Analytics Assistant

The Data Analytics Assistant role at WPP Media Hong Kong is a part-time position within the Choreograph team, reporting to the Associate Director of Analytics. This role is essential for maintaining the integrity of digital advertising data and ensuring accurate measurement of campaign performance. WPP Media is a global media collective that leverages creativity and technology to drive growth for clients worldwide.

Key responsibilities include systematically verifying and validating the implementation of tracking pixels and tags across client websites and digital marketing campaigns. The assistant will conduct functional tests to ensure tracking codes are firing correctly, identify and report any discrepancies or implementation errors, maintain organized documentation of validation checks, and collaborate with internal teams to confirm the successful deployment of fixes. Adherence to WPP Media's best practices and governance protocols is also a critical aspect of the role.

Candidates should possess a bachelor's degree in Marketing, Advertising, Business, Information Systems, or a related field, with 0-1 year of experience in digital marketing or a related area. Exceptional attention to detail, strong analytical and problem-solving skills, proficiency with web browsers and developer tools, and excellent organizational and communication abilities are required. Familiarity with digital advertising platforms, basic understanding of Tag Management Systems, and knowledge of HTML are advantageous.

WPP Media offers a dynamic work environment that fosters creativity, collaboration, and professional growth. Employees have access to a global network of experts, tools, and learning opportunities. The company hosts in-office events to celebrate team achievements and provides competitive benefits, including medical insurance, retirement plans, paid time off, and mental health awareness days.