Customer Marketing Manager

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role

We’re looking for a Customer Marketing Manager to support the strategy, management and optimization of lifecycle and product-driven campaigns across the customer journey. This role is ideal for a hands-on marketer who thrives in building, launching, and iterating on multi-channel campaigns that drive engagement, retention, and expansion.

You’ll play a critical role in operationalizing programs—from onboarding and renewal journeys to targeted product adoption and upsell campaigns—working closely with cross-functional partners across marketing, customer success, and sales.

Responsibilities

- Own customer marketing programs and campaigns with an 1:1 / 1: Few / 1: Many ABM approach.

- Build and launch 1: Many scaled lifecycle campaigns (e.g., welcome, onboarding, renewal, re-engagement) to drive customer activation and retention

- Manage and execute 1: Few targeted product and expansion campaigns to increase feature adoption and identify upsell opportunities

- Support the 1:1 campaigns aligning with key account plans created by the account team

- Manage campaign setup end...