Customer Lifecycle Marketing Manager
As a Customer Lifecycle Marketing Manager at LogicGate, you will be responsible for developing and executing data-driven programs aimed at maximizing customer lifetime value. Your primary objectives will include driving product adoption, reducing churn, expanding revenue, and transforming customers into advocates. This role requires designing and optimizing sophisticated, multi-channel campaigns across the entire customer journey, from onboarding through expansion, ensuring that every customer fully realizes the value of LogicGate's platform.
Key responsibilities include designing and executing multi-channel upsell and cross-sell campaigns to drive revenue expansion by identifying high-propensity accounts and delivering personalized, timely offers based on product usage, customer health scores, and buying signals. You will build and optimize retention programs that reduce churn through proactive engagement, product adoption initiatives, and early warning interventions for at-risk customers. Additionally, you will own the customer advocacy engine by developing scalable programs to generate reviews, capture compelling case studies, and identify customer champions for reference calls, testimonials, and speaking opportunities.
The ideal candidate will have over six years of experience in customer marketing, lifecycle marketing, or growth marketing within B2B SaaS, with a proven track record of driving retention, expansion, and customer lifetime value. Deep expertise in building and executing data-driven customer programs across the post-sale journey, from onboarding through advocacy, is essential. Strong analytical skills with experience using customer data platforms, product analytics tools, and marketing automation platforms to segment audiences and measure impact are required. Exceptional project management skills and excellent written and verbal communication abilities are also necessary.
The anticipated on-target earnings for this role range from $130,000 to $160,000 per year, plus equity and benefits. LogicGate offers a variety of competitive, inclusive, and comprehensive total rewards designed to support the unique needs of employees both inside and outside of the workplace. In addition to competitive salary and variable compensation plans, equity options, and flexible health and wellness benefits, the company provides generous PTO, annual company holidays, health days, and summer Fridays.
At LogicGate, the culture and employee experience are grounded in core values such as Be as One, Do the Right Thing, Embrace Curiosity, Own It, Empower Customers, and Raise the Bar. The company is committed to fostering an inclusive work environment where all employees' differences are celebrated, and everyone is encouraged to bring their authentic selves to work. Employees are encouraged to join Employee Resource Groups to participate in and contribute to conversations that foster an inclusive culture.