CRM Design Lead
The CRM Design Lead at BrainRocket is responsible for overseeing the visual direction and quality of email marketing creatives across a diverse portfolio of iGaming brands. This role is situated within the Advertising Design department and emphasizes art direction, consistency, and quality of banner creatives used in CRM communications. The position is based in Belgrade, Serbia, and requires on-site presence.
Key responsibilities include leading and mentoring a team of CRM designers, both in-house and external, to ensure consistent quality across all outputs. The role involves acting as the primary quality gatekeeper for CRM visuals by reviewing, approving, and refining banner creatives. Collaboration with CRM executive teams and product design teams is essential to align CRM creatives with brand identity, product reality, and marketing goals. The CRM Design Lead is also expected to provide art direction and feedback on composition, lighting, anatomy, and overall visual quality, stepping in hands-on when necessary to adjust visuals or fix critical design issues.
Candidates should have proven experience as a Design Lead, Art Director, or Senior Designer in the iGaming, gaming, or entertainment industry, or in high-volume marketing environments. A strong background in advertising design and visual storytelling is essential, along with full professional fluency in written and spoken English. Proficiency in advanced Photoshop for retouching and image refinement, as well as a strong Figma workflow, is required. The role demands a strong eye for composition, color, lighting, anatomy, and visual correctness, especially in AI-generated or heavily edited imagery. Experience working with AI-generated visuals and understanding their limitations is also important.
BrainRocket offers a range of benefits, including a modern office in New Belgrade, 24 vacation days annually, 6 sick days without a medical certificate, premium health insurance with coverage up to 5,000 EUR annually, special occasion gifts for birthdays, weddings, and newborns, a learning and development budget for conferences, courses, and certifications, corporate events such as international parties and team-building activities, career growth opportunities in a fast-growing company, a relocation package for international candidates, a sports package (FitPass membership), and company-covered language classes in Serbian and English.
BrainRocket is a global company creating end-to-end tech products for clients across Fintech, iGaming, and Marketing. With a team of 1,300 bright minds, the company emphasizes innovation and rapid product development, aiming to shape and launch effective solutions quickly. The company culture fosters ambition and creativity, providing employees with opportunities to contribute to cutting-edge projects and grow within a dynamic environment.