Creative Strategist - Growth
ABOUT VOODOO
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
TEAM
Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.
ROLE
Voodoo is looking for a Creative Strategist to join its Creative team, which produces performance-driven ad creatives to attract new users and optimize campaign impact. You will drive the creative vision and strategic direction across our entire portfolio of games and apps—identifying trends, guiding creative decisions, and helping turn great mobile products into global hits. You’ll also be responsible for transforming strategic insights into clear, actionable creative briefs rooted in benchmarking and ideation, enabling Creative Leads and Producers to execute with clarity and impact.
RESPONSIBILITIES
- Define and lead the creative vision and strategy per game/app in collaboration with Creative Leads.
- Generate structured, insight-driven creative briefs based on your benchmark analysis, market intelligence, and strategic ideation frameworks.
- Define guidelines, priorities, and execution standards of the production on a weekly basis.
- Conduct and continuously update extensive benchmarks by leveraging internal tools and third-party platforms (e.g., MarketIQ, Apptica, Data.ai to identify high-performi...