Content Specialist (Web3/ Crypto Exchange)
Hyphen Connect is seeking a creative and strategic Content Specialist to join our global marketing team. In this remote role, you will be the voice of our brand, crafting compelling narratives that resonate with the cryptocurrency community. You will be responsible for end-to-end content production—from high-level strategy and storytelling to social media engagement—ensuring our brand remains influential and consistent across all digital platforms.
Key responsibilities include leading the planning, drafting, and distribution of high-quality brand content to maintain a cohesive and engaging brand image. You will develop and execute comprehensive content strategies across official websites, social media, community groups, and PR channels to drive brand exposure and user retention. Monitoring industry trends and market "hot topics" to produce timely brand stories, industry analyses, and deep-dive technical articles is also essential. Additionally, you will oversee content planning and community interaction for global platforms including X (Twitter), LinkedIn, Telegram, and Discord. Collaborating with Design, Marketing, PR, and Product teams to drive multimedia output, including short-form videos, infographics, and long-form articles, is a key part of the role. Analyzing content performance metrics and user feedback to iterate on strategies and improve engagement ROI, as well as supporting major brand initiatives including AMAs, strategic partnerships, and PR campaigns, are also important responsibilities.
The ideal candidate will have a Bachelor's degree or higher in Journalism, Communications, Marketing, or a related field, with 3+ years of experience in brand content or content marketing, ideally within the Cryptocurrency or Fintech sectors. A deep understanding of the blockchain ecosystem and a keen sensitivity to market dynamics are essential. Exceptional writing and editing skills with the ability to translate complex technical concepts into accessible, high-impact content are required. A proven track record of managing social media communities and implementing growth/interaction strategies is important. Native or professional fluency in Mandarin and English (both written and spoken) is required to manage bilingual content production. Strong cross-departmental communication skills, a high degree of responsibility, and the ability to thrive in a fast-paced, remote environment are also necessary.
This position offers a fully remote work environment, providing flexibility and work-life balance. You will have the opportunity to work with a leading company in the rapidly evolving Web3 and cryptocurrency industry. We offer a competitive salary and potential for performance-based bonuses. Our collaborative and international team environment fosters professional development and growth opportunities within a burgeoning sector.
At Hyphen Connect, we value creativity, collaboration, and continuous learning. Our team is dedicated to making Web3 and crypto more accessible and user-friendly. We encourage innovation and provide opportunities for professional development and career growth within the global crypto exchange. If you are passionate about the cryptocurrency industry and have a knack for crafting compelling content, we invite you to apply and join our dynamic team.