Content Creator (Copy Writer)
✍️ Content Creator (Copy Writer), Thera (NYC preferred, US-only)
Thera is building the financial OS for modern SMBs. Payroll, payments, treasury, spend, accounting, and docs in one system that actually works end-to-end.
We're looking for our first dedicated Content Creator (Copy Writer) to own how Thera sounds everywhere a customer meets us the site, the emails, the launches, the product itself.
This is a writing role, not a strategy role. You'll ship copy every week, get direct edits from the founder, and see your work go live in days, not quarters.
📍 NYC preferred, in-person. US-only. 💰 $70,000–$90,000 📈 0–3 years experience. New grads with a strong portfolio welcome.
Why this role exists
We have:
- A product customers use and refer
- A roadmap shipping faster than we can describe it
- Categories of copy nobody currently owns
- An audience that should be bigger than it is
What you'll own
- Voice and messaging across the entire funnel - site, email, product, sales, social, etc.
- Website and landing pages, including the comparison pages that win migrations from Deel, Gusto, and Rippling
- Launch copy for new products and features
- Ghostwriting for founders and execs, in their voice, not yours
What you'll write
- Copy for the website
- Announcement copy for what we ship next
- Blog posts and country guides that pull in founders searching for real answers
- Sales collateral, one-pagers, and partner-facing material
- Social posts that sound like a person, not a brand account
- Occasional video scripts and hooks
- Threads and carousels people save and send to their cofounder
Your first 90 days
30 days
- Learn the product cold - get inside the workflows, read support tickets, sit in on customer calls
- Audit every page and email and tell us what's weakest
- Ship a rewrite of one high-traffic page
- Build social media post's in Thera's voice during your first week
60 days
- Own the copy on a product launch end to end...