Community & Advocacy Marketing Manager
Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About the Role
Demandbase is seeking a Community & Advocacy Marketing Manager to build and scale programs that turn customers into passionate advocates and foster a thriving, engaged community around our brand.
In this role, you will own global customer advocacy and community initiatives—from customer storytelling and executive programs to online community engagement and third-party advocacy channels. You will partner cross-functionally with Marketing, Sales, Customer Success, Product, and Social teams to create authentic, high-impact customer experiences that drive brand, pipeline, and retention outcomes.
This role is ideal for someone who thrives on building relationships, understands what motivates customer engagement, and brings a creative, data-driven approach to advocacy and community marketing in a B2B SaaS environment.
What you’ll do
Customer Advocacy Programs
- Own and scale customer advocacy programs by recruiting, engaging, and activating advocates for references, case studies, events, and campaigns.
- Build and manage advocacy pipelines to support sales and marketing needs....