Client Lead
The Client Lead at WPP Media is a senior role responsible for providing strategic direction for all media planning activities for clients such as Breitling and Karo Healthcare. This position involves championing a forward-thinking media planning vision, establishing best practices, and leading a team to deliver data-driven, innovative, and effective cross-media solutions. By deeply embedding AI and the WPP Open platform into the planning process via the DIPAM workflow, the Client Lead ensures that strategies exceed client expectations and drive significant brand growth.
Key responsibilities include developing and championing the overarching media planning vision for the client portfolio, establishing clear standards and AI-driven best practices for the team. The Client Lead oversees the development and execution of comprehensive, data-driven media plans across all channels, ensuring they are innovative and optimized using AI. Acting as the senior point of contact and trusted media consultant for key clients, the role provides strategic guidance on media planning, partnerships, and investment. Additionally, the Client Lead leads, mentors, and inspires a team of media planning professionals, fostering a culture of collaboration and continuous professional development.
The ideal candidate possesses a minimum of 12 years of experience in media strategy, planning, execution, and team management. A strong background in digital planning and analytics is essential, including experience with custom audience segments, first-party data integration, and performance campaigns for portals and apps. Proficiency in tools such as Google Analytics, Google Tag Manager, and Google Optimize is preferred. The candidate should demonstrate a go-getter attitude, strong analytical skills, excellent communication abilities, and a willingness to challenge the status quo.
WPP Media offers a dynamic work environment that fosters creativity, collaboration, and connection. Employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company is committed to fostering a culture of respect and providing equal opportunities for career progression.