Campaign Manager
WPP Media is seeking a Campaign Manager to oversee influencer marketing strategies, manage campaign execution, analyze performance, and ensure client satisfaction and retention. This role is integral to WPP Media's AI-driven media operations, which combine media, data, and partnerships to deliver creative personalization at scale. The Campaign Manager will collaborate with internal teams and clients to develop and execute effective influencer marketing campaigns.
Key responsibilities include acting as the primary point of contact for assigned clients, understanding their business objectives, and translating them into influencer-led marketing strategies. The Campaign Manager will develop campaign roadmaps aligned with brand goals, target audiences, and platform trends, identify and evaluate relevant creators, oversee briefing, content approvals, and campaign rollouts across social platforms, and stay updated with evolving creator economy trends. Additionally, the role involves defining measurement frameworks for each campaign, tracking performance, analyzing results, preparing actionable reports, and recommending optimizations for future campaigns.
The ideal candidate will have a bachelor's degree in marketing, communications, or business, with 4-7 years of experience in influencer marketing or digital marketing. A strong understanding of the influencer ecosystem across multiple platforms, demonstrated success in managing influencer campaigns, excellent communication, negotiation, and presentation skills, and a strong analytical mindset are essential. A passion for digital culture, creators, and social-first storytelling, the ability to handle multiple accounts/projects simultaneously, and a willingness to travel for client meetings, influencer shoots, and industry events are also required.
WPP Media offers competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusion, encouraging applications from individuals of all genders, backgrounds, and experiences. WPP Media has adopted a hybrid approach, with teams in the office around four days a week, promoting creativity, collaboration, and connection.
Joining WPP Media provides an opportunity to work with a global leader in media services, leveraging cutting-edge technology and data to drive impactful marketing campaigns. The company emphasizes employee growth and development, offering resources and support to help team members excel in their roles. WPP Media's commitment to innovation and excellence makes it an ideal environment for professionals seeking to make a significant impact in the media and marketing industry.