Brand & Marketing Program Lead

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

We are seeking a dynamic and detail-oriented Brand & Marketing Program Lead to architect, execute, and scale high-impact marketing and brand design initiatives. This role is pivotal in driving cross-functional alignment, operational excellence, and measurable impact across campaigns (paid, owned, earned), product launches, events, and web initiatives.

About the Role

As a founding member of the Marketing Operations and Program Management team, you will act as both a strategic leader and tactical execution expert, ensuring seamless collaboration between stakeholders, internal teams, and service providers while maintaining holistic alignment and accountability on delivering programs that accelerate growth and innovation.

Key Responsibilities

Full Project Management Lifecycle Ownership:

- Initiation: Define program scope, objectives, and success metrics proactively in collaboration with stakeholders, ensuring alignment with business goals.

- Planning: Develop detailed project plans, timelines, and resource allocation, leveraging tools like Asana, Linear, and Notion. Create risk mitigation strate...