Brand Marketing & Creative (Contractor)

About the company

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.

Key Responsibilities

- Content Creativity & Brand Architecture: Lead our overarching creative strategy and brand building. You will develop original, scalable content concepts and campaigns that transform complex wallet architecture and security features into clear, educational narratives.

- Brand Identity & Guidelines: Establish and enforce consistent brand guidelines—including tone of voice, visual direction, and core messaging framework—across all regional markets.

- Cross-Team Integration: Collaborate closely with product, engineering, and growth teams to deeply master our features and ensure cohesive branding across videos, external partnerships, and events to strengthen overall brand recognition in the Web3 space.

Requirements

- Full professional fluency in both English and Mandarin to ensure messaging and branding strategies are seamlessly localized and aligned across regional APAC stakeholders and global marketing teams.

- Deep portfolio demonstrating creative direction, brand strategy, copywriting frameworks, or end-to-end visual campaign management (ideally within high-growth tech, fintech, or agency spaces).

- Excellent communication and translation skills—the ability to interface with deeply technical product teams and distill comp...