Associate Media Planning Director
The Associate Media Planning Director at WPP Media will be a key member of the Media Futures Group AI Squad, an agile innovation team dedicated to integrating AI across media, creative, and production for a major global technology client. This role is pivotal in delivering cutting-edge solutions that enhance business outcomes through AI-driven strategies.
Key responsibilities include developing comprehensive media architectures using the WPP Open Media Studio platform, determining optimal budget distribution and platform placement across digital channels, and leveraging predictive analysis tools. The role also involves executing programmatic and social media campaigns across self-service ad platforms, continuously analyzing performance metrics, and dynamically optimizing budget allocations. Additionally, the Associate Media Planning Director will actively participate in AI tool adoption and upskilling, integrating AI automation into daily workflows to streamline campaign reporting and insights generation.
Candidates should have 3 to 5 years of experience in digital media planning, technical ad operations, or high-volume campaign management, preferably within a global agency or specialized trading desk environment. A strong foundation in traditional media planning principles, with a focus on programmatic, search, and social digital channel execution, is essential. Hands-on proficiency and active certifications within the Google Marketing Platform ecosystem are also required.
WPP Media offers a competitive compensation package, including benefits such as health insurance, retirement plans, and professional development opportunities. Employees have access to cutting-edge AI tools and platforms, fostering an environment of continuous learning and innovation.
Joining WPP Media means becoming part of a forward-thinking company that values collaboration, innovation, and professional growth. The organization provides ample opportunities for career advancement and the chance to work on high-impact projects with leading global clients.