Associate Media Activation Director
The Associate Media Activation Director at WPP Media is a pivotal role within the Media Futures Group AI Squad, an agile innovation team dedicated to integrating AI across media, creative, and production for a major global technology client. This position is based in Singapore and focuses on executing AI-led strategies to enhance business outcomes.
Key responsibilities include full ownership of campaign setup, executing complex digital trafficking, and activating programmatic, search, and social media campaigns across self-service ad platforms. The role also involves continuous monitoring of in-flight campaigns, managing daily budget pacing, adjusting bidding strategies, and dynamically reallocating funds based on real-time performance data and predictive AI signals. Additionally, the Associate Media Activation Director acts as the first line of defense for campaign health, rapidly identifying and troubleshooting tracking inaccuracies, tag misfires, creative disapprovals, or data integrity issues.
Candidates should have 2 to 4 years of dedicated, hands-on experience in digital media activation, ad operations, or performance marketing execution. Deep, practical expertise in navigating and operating within the Google Marketing Platform ecosystem is essential, with active certifications in Display & Video 360 (DV360), Campaign Manager 360 (CM360), and Google Ads being highly preferred. A strong understanding of ad tech infrastructure, including tracking pixels, universal tags, UTM parameters, and Google Tag Manager, is also required.
WPP Media offers a dynamic work environment that fosters creativity, collaboration, and connection. Employees have access to the global WPP network to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company provides competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Joining WPP Media means becoming part of a culture that values innovation and continuous learning. The company is committed to investing in its employees to help them do their best work and offers opportunities for growth and development within a supportive and inclusive environment.