Associate Director
The Associate Director role at WPP Media is a pivotal position within the Strategy group, dedicated to serving one of WPP Media's top global clients, Google. This role focuses on portfolio projects across all Google brands, aiming to drive strategic initiatives and provide innovative solutions that align with the client's objectives. WPP Media, as WPP's AI-driven media operating unit, integrates media, data, and partnerships to deliver creative personalization at scale, ensuring clients can navigate change and achieve transformational growth.
Key responsibilities include leading cross-brand portfolio projects by developing roadmaps and perspectives that inform decisions across Google's brand portfolio. The Associate Director will establish processes and frameworks to monitor audience behaviors, media platforms, and competitive trends, translating this knowledge into actionable insights. Additionally, the role involves collaborating with measurement, analytics, planning, and partnership teams to uphold best practices across various channels and touchpoints, as well as crafting and presenting key campaign strategies in partnership with planning teams.
The ideal candidate should possess a strong background in strategic planning and media strategy, with experience in managing large-scale, cross-brand projects. Proficiency in data analysis and the ability to translate complex data into strategic insights are essential. Excellent communication and collaboration skills are required to effectively work with internal teams and clients. Familiarity with AI-driven media platforms and tools, such as WPP Open, is highly advantageous.
WPP Media offers a dynamic work environment that fosters professional growth and development. Employees have the opportunity to work with leading global brands and leverage cutting-edge AI technologies to drive media strategies. The company emphasizes a culture of collaboration, innovation, and inclusivity, providing a supportive atmosphere for employees to thrive and make a significant impact in the media industry.