Associate Director, Strategy
As an Associate Director, Strategy at Monks, you will provide customer-centric, spatial, and retail strategic expertise for a top-tier technology client. Your role involves bringing hardware and digital products to life through events, global trade shows, pop-ups, in-store activations, and on-device content. Collaborating closely with internal leadership, you will transform brand campaigns into engaging interactive experiences, championing the "phygital" (physical + digital) landscape to create immersive environments that seamlessly connect to the purchase journey.
Your key responsibilities include evaluating client objectives and product roadmaps to design compelling physical footprints, defining attendee movement through spaces such as global trade show booths or local retail pop-ups. You will develop retail engagement strategies that enhance product understanding and consideration for consumer electronics, phones, wearables, and smart home devices. Additionally, you will strategize the connection between physical events and digital ecosystems, ensuring on-ground activations are amplified socially and digitally to drive earned media and long-term loyalty. Defining success metrics across various experiences, you will move beyond foot traffic to measure dwell time, sentiment, and digital behavior and conversions.
The ideal candidate possesses 7 to 9 years of experience in strategy, with at least 5 years in experiential marketing, brand activation, and/or retail strategy. You should be based in the US, preferably in California or New York, and have current or recent experience working in an agency environment. A deep knowledge of consumer electronics, hardware, or tech brands is essential, along with an understanding of how to market physical products in physical spaces. Strong spatial awareness, the ability to identify user journeys and engagement opportunities, and experience leading or supporting strategies for major global rollouts or high-impact activations are also required.
Monks offers excellent, full coverage medical, dental, and vision insurance, generous PTO and 15 company-wide holidays, a 401k with company contribution, and paid parental leave. The company emphasizes work-life balance with a focus on personal well-being, career growth in a disruptor space, and entrepreneurial opportunities within the Monks network. Additionally, Monks fosters a globally diverse and inclusive culture with employee resource groups and a commitment to DEI efforts and sustainable growth.
Joining Monks means becoming part of a global, digital-first, data-driven company that redefines how brands interact with the world. With a legacy of innovation and specialized expertise, Monks combines a range of global marketing and technology services to accelerate business possibilities. The company has been recognized as a Contender in The Forrester Wave™: Global Marketing Services and ranks among Cannes Lions' Top 10 Creative Companies. Monks offers a collaborative environment where you can contribute to impactful work and grow your career.