Associate Director, Paid Media

RVO Health is seeking an experienced Associate Director of Paid Media to lead performance marketing strategies for health media websites, including and This role involves managing a specialized team of managers and analysts, translating business objectives into actionable media tactics, and driving customer acquisition through data-driven optimization.

Key responsibilities include leading and mentoring a high-performing team, fostering a culture of continuous improvement, and overseeing the execution of digital paid media campaigns across various channels such as Paid Search, Paid Social, Display, Affiliate, and Video. The role also involves championing a test-and-learn culture, driving experimentation across creative, audience segmentation, and bidding strategies to scale new opportunities.

The ideal candidate will have over five years of experience in performance marketing or paid media, with a proven track record of meeting or exceeding ROI-based goals. Experience in managing large-scale media budgets, deep expertise in performance platforms like Google Ads and Meta Ads Manager, and proficiency in data analysis tools such as Excel, SQL, and Tableau are essential. Strong communication skills and the ability to adapt to evolving business needs are also required.

The position offers a competitive salary ranging from $101,250 to $130,000, depending on location, qualifications, and experience. Benefits include health insurance coverage (medical, dental, and vision), life insurance, short and long-term disability insurance, flexible spending accounts, paid time off, holiday pay, 401(k) with match, employee assistance program, paid parental bonding benefit program, and various wellness and support programs.

RVO Health, founded in 2022, is a healthcare platform comprising digital media brands and services focused on building relationships with individuals throughout their health and wellness journey. The company operates on an in-office work schedule, expecting employees to work from the South Charlotte office on Tuesdays, Wednesdays, and Thursdays, with the option to work remotely on Mondays and Fridays.