Associate Director, Digital Strategy
As an Associate Director of Digital Strategy at Monks, you will lead strategic initiatives for large B2B client engagements, focusing on developing comprehensive paid media strategies that drive pipeline impact and revenue growth. This role involves collaborating with cross-functional teams to translate business objectives into integrated media plans across various channels, including paid search, social media, display, video, and emerging performance platforms.
Key responsibilities include serving as the primary account lead for enterprise and mid-market B2B clients, managing media spends exceeding $500,000 per month. You will be responsible for client growth, retention, and developing roadmaps aimed at pipeline generation and revenue impact. Additionally, you will design integrated media plans that align with sales and marketing objectives, oversee media forecasting and performance reporting, and collaborate with data and CRM teams to optimize outcomes using platforms like Salesforce and HubSpot.
The ideal candidate will have over five years of digital marketing experience with a strong emphasis on B2B performance strategy. Proven success in leading paid media programs for enterprise or mid-market B2B clients is essential. A deep understanding of full-funnel marketing and account-based strategies across digital channels is required, along with experience in translating CRM data and sales metrics into actionable media insights. Strong skills in media forecasting, budget allocation, and measurement frameworks are also necessary.
Monks offers a comprehensive benefits package, including full coverage medical, dental, and vision insurance, generous paid time off, 15 company-wide holidays, a 401(k) plan with company contribution, and paid parental leave. The company emphasizes work-life balance and personal well-being, providing career growth opportunities within a dynamic and entrepreneurial environment. Monks fosters a globally diverse and inclusive culture, with employee resource groups such as S4 Melanin, Pride.Monks, and Cultura.Monks, and is committed to diversity, equity, and inclusion efforts and sustainable growth.
Monks is a global, digital-first, data-driven company that combines a wide range of marketing and technology services to redefine how brands interact with the world. Through its AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, connecting brands to culture in real time. The company has been recognized as a leader in the industry, earning accolades such as Adweek’s first AI Agency of the Year and The One Show’s inaugural AI Pioneer Organization. Monks is committed to building a respectful and empowering work environment that embraces diversity and fosters innovation.