Associate Director, Digital Strategy
As an Associate Director of Digital Strategy at Monks, you will lead performance-driven initiatives, manage client relationships, and oversee the growth of top advertisers. This role involves guiding digital paid media strategies across channels such as paid search, social, and programmatic advertising. You will serve as the primary point of contact for major accounts, ensuring the successful execution of integrated media plans that align with client objectives.
Key responsibilities include building and maintaining client relationships, developing overall account strategies, forecasting, and planning. You will analyze performance data and key performance indicators (KPIs) to drive improvements and lead the expansion into new digital paid media channels to facilitate client growth. Additionally, you will manage a team to fulfill and expand clients' marketing programs, ensuring alignment with their goals and objectives.
The ideal candidate possesses over five years of experience in paid performance digital marketing, with a strong background in working with e-commerce and lead generation B2C clients. Proficiency in forecasting and allocating digital marketing budgets across channels is essential. You should be comfortable with in-depth reporting and presenting measurement strategies tailored to client needs, including familiarity with multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementality testing. Strong communication skills are required for presenting digital marketing strategies to C-suite and executive audiences. A four-year college degree or equivalent work experience is preferred, along with experience optimizing toward back-end metrics from CRM systems such as Salesforce.
Monks offers a comprehensive benefits package, including full coverage medical, dental, and vision insurance, generous paid time off, 15 company-wide holidays, a 401(k) plan with company contribution, and paid parental leave. The company emphasizes work-life balance and personal well-being, providing career growth opportunities within a dynamic and entrepreneurial environment. Monks fosters a globally diverse and inclusive culture, with employee resource groups such as S4 Melanin, Pride.Monks, and Cultura.Monks, and demonstrates a commitment to diversity, equity, inclusion, and sustainable growth.
Joining Monks means becoming part of a forward-thinking company that combines global marketing and technology services to redefine how brands interact with the world. With a legacy of innovation and specialized expertise, Monks delivers content production, scaled experiences, enterprise-grade technology, and data science fueled by AI. The company has been recognized as Adweek’s first AI Agency of the Year and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces. This is an opportunity to contribute to a team that values diversity, innovation, and excellence in the digital marketing landscape.