Associate Director, Data Enablement & Reporting
The Associate Director, Data Enablement & Reporting at WPP Media is a pivotal role responsible for overseeing the comprehensive data reporting and integration processes for the Wendy's account. This position involves managing both onshore and offshore reporting teams, ensuring the seamless flow of data from media platforms through transformation, quality assurance, and final reporting delivery. WPP Media, an AI-driven media operating unit within WPP, combines media, data, and partnerships to deliver creative personalization at scale. The company leverages its pioneering marketing platform, WPP Open, to help clients navigate change and achieve transformational growth.
In this role, the Associate Director will lead the end-to-end data-to-dashboard workflow, overseeing the development and continuous improvement of reporting infrastructure, dashboards, and visualizations. They will guide the reporting team in utilizing SQL, data modeling, and data engineering practices to deliver stable and scalable solutions. Establishing and maintaining robust data quality and governance processes for paid media data is essential, as is investigating reporting discrepancies and implementing solutions across source platforms, data models, and dashboards. The role also involves defining requirements for new data sources and leading the team in evaluating effective approaches for data connections and reporting integration.
Candidates should possess a Bachelor's degree in Computer Science, Information Technology, Engineering, Business Analytics, Data Science, Marketing, or a related field, or have equivalent professional experience. A minimum of 5-7 years in business intelligence, reporting, data enablement, or a related technical discipline is required. Advanced, hands-on experience with Power BI, including dashboard development and reporting delivery, is essential. Strong SQL skills, experience with ETL processes, data transformation, and data modeling are necessary. Professional experience with paid media, digital advertising, or media analytics is preferred. Leadership experience, including managing both onshore and offshore teams, is also important.
The compensation for this position ranges from $75,000 to $180,000 annually, depending on experience and qualifications. WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media fosters an open environment built on trust and respect, where employees feel they belong and have opportunities to progress. The inclusive culture is supported by various employee resource groups and frequent in-office events that showcase team achievements, share thought leadership, and celebrate milestones. This role offers the opportunity to work with a dynamic team, contribute to innovative projects, and advance one's career in a leading global media organization.