Associate Director - Creative
The Associate Director - Creative at WPP Media is a pivotal role within the company's creative division, focusing on developing and executing innovative brand solutions that resonate with contemporary culture. This position requires a deep understanding of the intersection between culture, creativity, and commercial strategy, enabling the delivery of impactful content and creator-led initiatives. The role is based in Bangalore, India, and offers a hybrid work environment with an in-office requirement of approximately four days per week.
Key responsibilities include decoding client briefs to craft culturally relevant content strategies that drive measurable impact across the marketing funnel. The Associate Director will identify emerging trends on platforms like Instagram and YouTube, proactively developing brand ideas that align with these trends. The role involves architecting comprehensive brand solutions, including influencer strategies, social-first intellectual properties, branded content, and platform-native formats. Additionally, the position requires building compelling, narrative-driven presentations and leading client pitches with clarity and creative authority. Collaboration with internal teams, such as sales, strategy, and data, is essential to package ideas into sellable solutions with clear brand impact.
Candidates should possess over eight years of experience in brand solutions, creative strategy, or content planning within content agencies, influencer platforms, digital media houses, or branded entertainment teams. A naturally creative mindset is essential, with the ability to generate multiple ideas instinctively. Proficiency with platforms like Instagram and YouTube Shorts, along with a deep understanding of creator culture, is crucial. The role demands exceptional skills in deck building and presentation, the ability to connect brand objectives with content ideas, and a strategic approach to content that considers the entire marketing funnel.
WPP Media offers a competitive salary range for this position, with compensation between $75,000 and $180,000 annually. The company provides a comprehensive benefits package, including health insurance, retirement plans, paid time off, vision and dental insurance, and mental health support. Employees can also access preferential partner discounts and participate in various in-office events and employee resource groups.
The company fosters a culture that values creativity, collaboration, and continuous learning. Employees are encouraged to pursue their passions, grow their networks, and stay at the forefront of marketing and advertising. WPP Media's commitment to diversity and inclusion ensures that everyone feels they belong and has equal opportunities for career progression. The hybrid work approach balances in-office collaboration with flexibility, supporting both personal and professional growth.